Social Media Release

Social Media Release on Unilab Ideas Positive 2011.

Work-Life Balance and Social Media

Work-life balance has been a concern which both employees and employers attempt to address. If the balance between employees’ professional and personal lives are not addressed, this may pose risks to employee and organizational performance as well as employee health and well-being. Read more of this post

Let Others Do the Talking

In his book The Anatomy of A Buzz Revisited, Emanuel Rosen talks about word-of-mouth (WOM) as a means to market a product. In WOM, it’s not only the brand which work on the generation of a buzz but also its consumers, and other people who do not work for it. Other factors which are crucial in generating and accelerating a buzz include:

Online Pollution

The video An Inconvenient PR Truth reminds us why one of the most basic lessons in PR is really a must-do in developing PR and communications plan.

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If I Were to Promote OrCom to High School Juniors Again

Almost a year ago, junior Organizational Communication students, created, and implemented a PR plan to raise awareness of the OrCom program in UP Manila among high school juniors. Most teams highlighted the diverse fields which OrCom graduates can be a part of. These fields include PR, advertising, marketing, foreign service, and corporate communications. What we have missed to mention then is there are also career opportunities in social or digital media for the students, and graduates of OrCom.

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Lessons in Offline Communication Which We Bring Online

The online and the offline worlds may be different places where people or brands can communicate with other people. However, the ways in which they can communicate online which has a lot of similarities with those online, seem to be often neglected. These similarities are particularly important in building and maintaining relationships among brands and their consumers.
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Social Media Fatigue

"Why go online?"

Friends are nowhere to be found online? Or perhaps, you may be asking yourself why you should go online.

Based on a recent Gartner study, a lot of people reported logging in to their favorite social media accounts less frequently. This is one of the symptoms of social media fatigue. Read more of this post