10/26/2011 Leave a comment
Social Media Release on Unilab Ideas Positive 2011.
OrCom ink blots in the blogosphere
10/12/2011 Leave a comment
In his book The Anatomy of A Buzz Revisited, Emanuel Rosen talks about word-of-mouth (WOM) as a means to market a product. In WOM, it’s not only the brand which work on the generation of a buzz but also its consumers, and other people who do not work for it. Other factors which are crucial in generating and accelerating a buzz include:
10/09/2011 Leave a comment
The online and the offline worlds may be different places where people or brands can communicate with other people. However, the ways in which they can communicate online which has a lot of similarities with those online, seem to be often neglected. These similarities are particularly important in building and maintaining relationships among brands and their consumers.
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